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William Hill bets on virtual reality racing
1 October 2015
Anyone who has been to a racecourse will understand the enjoyment when the yohaig code horses pound towards the finish line.
But this promotion code excitement of the ride is something that many clients who bet in stores or online do not experience.
Bookmaker William Hill is eager to recreate it with virtual reality technology.
The UK's Gambling stated that it would be keeping an eye on developments such as virtual truth to make sure that they did not motivate excessive gambling.
Using virtual reality headsets, combined with GPS racetrack information, it is providing clients the chance to see the race from the jockey's perspective.
"Currently you put a bet and very little takes place in between that and the outcome," said Crispin Nieboer, William Hill's director of development.
"We wish to bring customers closer to the sporting action, to experience the adventure of the trip."
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To check the possibilities, the group at William Hill laboratories built a 3D mock-up of Kempton Park racecourse and collected live data, via GPS trackers fitted on horses, throughout a training race at the course.
Combining the data created a virtual race users can see via either Google Cardboard or an Oculus Rift.
The innovation is not yet available to the public however was on show at an open day at the company's technology laboratory in Shoreditch.
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Users initially pick the horse they want to race on. Accompanied by live commentary, users can turn and look at other horses as well as activating an information display about the horse's heart rate, stride and race position.
William Hill prepares to add more courses and live races next year.
"Currently there are some spaces in the data so the horses suddenly speed up in a live race, but we want to have a proof-of-concept system prepared by Christmas," said Mr Nieboer.
The strategy is to launch the service as part of the William Hill app.
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"Users can select the alternative to enjoy the race as a standard video or they can be the jockey," Mr Nieboer said.
It could likewise be readily available in some wagering shops, stated Mr Nieboer, while Google Cardboard headsets were likely to be provided free at racecourses.
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It is estimated that in the UK about 350,000 individuals have a gambling addiction, with over ₤ 7bn invested yearly.
The expansion of online wagering has been blamed for making it much easier to gamble and some feel services such as virtual reality could add to the issue.
The market is managed by the UK Gambling Commission, which stated that it "displays development in the gambling market in order to make sure operators continue to comply with the conditions of their licences".
"Operators are required to guarantee that they use gambling in an accountable way, which will include offering tools to allow customers to manage their betting activity in addition to having policies and procedures in location to recognize possibly bothersome behaviour and interact with consumers who exhibit that behaviour," a spokesperson included.
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William Hill Bets On Virtual Reality Racing
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